Part Two: I attended PAACADEMY Design Tech Talk a few weeks ago because StructureCraft was one of the speakers. I (Poche) was a tiny guppy among sleek whales. But here is the thing, the impressive scale difference was irrelevant because where Poche was headed had been undeniable. The world of parametric architecture, where the environment, geography, zoning, and truss constraints push and pull to make intelligence was right there in that first wobbly sketch. And the power embedded in that sort of sketch has cajoled me into places I would never have entered. I make small houses. Computational design and all its heavy lifting has nothing to do with my work. Or does it?
Being pulled by something undeniable is not negotiable. It will find a way to catch your attention and land you on its path. Poche thrust me into the world of startups, famously thick in Boulder, where the irascible lessons peeled me apart. Pivot, pivot, pivot: I know the path is here somewhere. And then it landed. Design software. And what do I know or care about software? – the universe is laughing! But the bell kept dinging every time I faced ‘software’. The tech talk illuminated all the micro dots that I had noticed but failed to see (innovation afoot?). Software is not my landscape. Yet here I am. The Poche Optimizer is design software. It will enable that undeniable sketch to enter the world. I know the power of those sketches, we call them Parti, but never before has a Parti jumped beyond its’ specific site. The Poche’s Parti entered the entirety of architecture. And at least a decade ahead of my wee studio.
