Tilting at Windmills, Part 2

The very idea of Poche tilting at windmills begins to leave LinkedIn behind. Not surprising. I very much practice architecture under the spell of the ephemeral. Are all those sensations that land in the quick sketches, gesture models or photographs actually speaking, or… are they simply a tree and a curve in the land? In Cervantes’ story, the fictitious battle where Don Quixote tilts his sword at the windmills that he sees as giant monsters, reduces, in the blink of an eye, all separation between the real and the illusion. Rendering that one scene into a timeless reference reminding us that reality can collapse in an instant. This is where change happens. I cannot unsee or unknow that Poche can frame out a small house in 8 hours. Am I tilting at windmills? … of course I am.

Tilting at windmills, part 1

There are millions of house parcels in the US that have been upzoned to hold more than one house. Like the financial market where one does not need to work to earn money, the homeowner did not need to take action in order to legally gain the right to two or more dwellings on their property. Just like that, they had doubled the value of their land. But not unlike in the financial market, if you do not know the language, opportunity will pass you by. Poche with its software capacity to customize design through to manufacturing, could provide an accessible option with a kit of parts. Easy as buying a manufactured house but as perfectly suited to your land as bespoke design. Like walking through the IKEA store and selecting just the right parts which are delivered to your property where you assemble them. Madness? Is the Poche potential slaying the dearth of mind numbing boxes or are we tilting at windmills?